Writing is often about taking complex information and big picture ideas, and creating clear, interesting, and readable content. A professional writer knows how to draw the reader into a story by using techniques that range from adding human interest, using the active voice, and showing rather than telling. A properly written and structured document ensures that the audience quickly finds key information. 

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My experience ranges from writing books, magazine articles, blogs, web content, speeches, briefing papers, through to promotional brochures and annual reports. My work is informed by a strategic sense — essentially content strategies — of how best to present content or information in a variety of formats.

As a professional writer, I am also a keen researcher, and know how to find information, check for accuracy, and when to cite sources or use interview techniques. I write articles, briefing documents, speeches, brochures, news releases and much more. As a published photographer, I also know when writing assignments can benefit from quality illustrations or photographs.

I have solid experience working as both an in-house and freelance writer, and have undertaken several special writing projects related to publishing, podcasts, videos, and communications training.

I also work in several languages. I am trilingual, with native capacity in English and French, and professional fluency in Spanish. I can verify text in all of these languages to ensure consistency in content and format. I can also write English summaries of texts written in French or Spanish.

As a former journalist, I am trained to be accurate, detailed and consistent. As an author I have experience in the writing of both short and long-form documents, fiction and non-fiction genres, and how to best prepare writing assignments for publication.

Feel free to contact me with any questions that you might have regarding your documents and projects: lois@loisross.ca

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