¨Lois was creative and energetic in finding ways to communicate the research of the North-South Institute. This was not an easy task because the research was detailed and had long-term implications, whereas the media increasingly focus on simple, short-term stories. The coverage the North-South Institute received was testament to her success.¨— Madelaine Drohan, Canada correspondent, The Economist; former Director of The North-South Institute.
“Lois is a committed, passionate and creative communications specialist with experience in a wide range of communications initiatives. She is particularly adept at managing complex projects, and delegates tasks wisely according to the strengths of team members.”— Lorie Boucher, Director, Creative Services at Canadian Blood Services.
“Lois is a highly experienced communication strategist with a strong background in journalism. Fluently trilingual, Lois has top notch people skills combined with the ability to run large projects at the national and international level. Having worked with Lois on a large national communications project, I have seen she gets results while working with competing priorities and tight deadlines, all while maintaining grace under fire. — Joseph Zebrowski, Consultant – Marketing Communications, Media Relations, Government Relations
“Lois Ross is an innovative and visionary communicator with whom I have had the pleasure of working many times over the last ten years. Our first and most exciting project was building and running a temporary radio station in the middle of Toronto in 1999. Not only did we go through considerable hoops to get approvals and a real transmitter up and running (in a city where engineers told us there were no frequencies), we also streamed on the internet. This was in the internet’s extremely early days of dialup. We were podcasting long before anybody even invented the term. Lois also assembled a team of 15 people to provide content. Citizen journalism .. again, long before it became the common practice it is today. That’s a good example of why I can recommend Lois. She is ahead of her time. And she consistently demonstrates that her abilities to carry out her forward thinking ideas are just as stellar. Bonus: she speaks the three main languages of North America … English, French and Spanish. — Victoria Fenner, Digital Content Creator
“I worked directly with Lois at the Federation of Canadian Municipalities on various communications projects. Lois showed exemplary initiative in creating communications materials for both external and internal audiences. A prime example of her initiative was the launch of FCM’s first bilingual e-bulletin, which I had the pleasure of designing under her direction. Her eye for design is first-rate as is her skill with the written word. Lois also produced a 15-minute video on FCM’s sustainability projects and conference. I have no problem recommending Lois – as I said – she is first-rate.” — Mona M. Barakat, Sales and Marketing, Competition Composites Inc.
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